Jean-Luc Naret - Founder & CEO 

Jean-Luc is a hotelier by profession and a gourmet by passion. 

Life has  given him  the opportunity to create  and open resorts around the world and have been awarded by prestigious magazines in being  part of the top hoteliers around the globe. In his last role, Jean-Luc was the CEO of La Reserve Hotels in Paris, Geneva and Ramatuelle. 

During seven years Jean-Luc was the Managing Director of the Michelin Guide. From Paris to Tokyo, New York to San Francisco, he traveled  around the globe to unveil the recipients of the coveted, infamous Michelin star distinction.Traveling over 1 million miles throughout all continents, he quickly learned the small differences that add up to make a hotel or restaurant truly excellent. 

In 2019 he created JLN&CO with a clear vision on how to help the hospitality industry of today. 


Colette Naret - Partner & COO 
Colette is a gastronome by legacy and a holistic life coach by profession. 
From her French father family’s business the famous Dijon mustards Grey Poupon and Maille  to her American mother’s zest for travel landing her in 40+ countries by her teens, she is a glossary of tastes and culinary experiences from all over the world. Recognized for her refined taste and palette, Colette is regularly asked to be amongst the first to taste profile culinary creations by renowned chefs. 

Over the last years, she has also completed various courses to become a licenced life coach and to compliment her natural talents. 

In 2019 she co-created with Jean-Luc JLN&CO with a commitment to be the change in our industry.  


Our incredible team of COnsultants 

With our network around the hospitality world, we have managed to have with us the best consultants that we need in any specific area of the business. From celebrity chefs to unique restaurateurs, from journalists to the best PR agencies, from recruiters to renowked trainers, we have in our portfolio the best of the best of our industry. 

Over the last past years, we have worked with them on a number of projects in our previous jobs and we have created this special relationship which make the perfect team combination.