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Jean-Luc Naret - Founder & CEO 

Jean-Luc is a hotelier by profession and a gourmet by passion. 

Life has  given him  the opportunity to create  and open resorts around the world and have been awarded by prestigious magazines in being  part of the top hoteliers around the globe. In his last role, Jean-Luc was the CEO of La Reserve Hotels in Paris, Geneva and Ramatuelle. 

During eight years Jean-Luc was the Managing Director of the Michelin Guide.

From Paris to Tokyo, New York to San Francisco, he traveled  around the globe to unveil the recipients of the coveted, infamous Michelin star distinction. Traveling over 1 million miles throughout all continents, he quickly learned the small differences that add up to make a hotel or restaurant truly excellent.

Jean-Luc is invited to many international events as guest speaker, and his views on this industry are regularly quoted in the press. He is also a columnist and writes for various major publications

In 2019 he created JLN&CO with a clear vision on how to help the hospitality industry of today. 


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Serena Palmerini- COO 

Born and bred with a dual nationality from her mother (French American) Serena grew up in France and studied at the American University in Paris. Then she decided to move to the US and has learned the business between NY and Miami where she had held many different roles in Sales and Marketing of luxury products. 

A few years later, she fell in love with the Maldives and helped the position of one of the most exclusive private island in the Indian Ocean. Her passion of traveling took her to spend her Covid years in Costa Rica and became a specialist in this destination. With her knowledge of the travel industry, she became a travel agent with one of the most exclusive independent travel advisor. 

In 2022 she joined JLN&CO as COO to help growing the business around the world.


Our incredible team of COnsultants 

With our network around the hospitality world, we have managed to have with us the best consultants that we need in any specific area of the business. From celebrity chefs to unique restaurateurs, from journalists to the best PR agencies, from recruiters to renowked trainers, we have in our portfolio the best of the best of our industry. 

Over the last past years, we have worked with them on a number of projects in our previous jobs and we have created this special relationship which make the perfect team combination. 

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